a newspaper man adjusts his pen

Thursday, March 6, 2008

Signs across America

Travel with a Beveridge introduces today an occasional series of landmark or just plain odd signs along back roads or highways in the United States.

Here is a fading landmark Grain Belt Beer billboard on Niccolet Island alongside the Hennepin Avenue Bridge in Minneapolis, Minn.

During the Prohibition, from 1920 to 1933, the brand went undercover as the Grain Belt Juice Co.

To celebrate the return of legal booze, the company erected this sign in 1940 with blinking lights that spelled out the beer's return to barroom taps.

The beer was first produced 1893 by the Minneapolis Brewing Co. to honor farming in America’s heartland. August Schell came to the rescue of the fledging brewer in 2002 and continues to produce two labels, Grain Belt Premium and Premium Light.

Hey, e-mail us a photo of your favorite "signz" with a description of them and we'll consider posting them.


1 comment:

Amanda Gillooly said...

Well, at least they weren't gaudy about the whole thing. Blinking lights are class-y.